Job Title

Roles and Responsibilities: Assist in planning and coordinating mass media campaign including print, radio and outdoor to build brand recall. Coordinate with media agencies to finalize media plans, ensure timely release and monitor campaign performance Collaborate with the digital team to amplify brand awareness across social platforms. Work with vendors and sales team to roll out visibility elements like shelf strips, flanges, standee and outdoor branding. Track and document ATL & BTL campaign effectiveness using performance data, field report and digital metrics. Coordinate with finance and procurement to manage vendors, release PO and track annual budget. Regularly review competitor media presence, themes and On Ground activations. Drive execution for NPD Coordinating with the regional Sales Team for execution of Trade Activation. Ensure the POP materials are utilized in the market Collaborate with digital teams to amplify brand awareness across social platforms Regularly reviewing competitor media presence, themes, and on-ground activations Driving execution of New Product Development (NPD) activities Vendor visits to assess infrastructure and capabilities Suggesting retail scheme and promotion as per the requirement of the market Industry Preference: FMCG / Packaged Food / Consumer Goods Companies Locations: Kochi & Chennai No. of Positions - 2 Interested candidates may email their updated resume to or