Job Title

Role: Campaign Analytics Manager Exp range: 3-8 yrs Job Role: A. Revenue Contribution: Play a key role in meeting the business objectives through customer engagement across multiple-channels and touch-points Work towards increasing the opportunity size for cross sell of products B. Strategy / Planning: Plan and implement long/short term strategies based on analytically-validated consumer behavior to achieve the business objectives Interact with multiple stakeholders across bank to plan campaign activities Increase throughput by utilizing the most efficient customer touch points C. Execution: Plan and deliver campaigns in collaboration with various stake-holders – Product, Analytics, Marketing and Campaign operations Measure and report the outcome of deployed campaigns to management on a regular basis D. Technical Skills & Knowledge: Graduate with relevant knowledge or MBA/PGDM (Marketing/Retail), minimum work experience of 3 years in campaign management Excellent communication, collaboration and presentation skills Strong problem solving, quantitative and analytical abilities Strong ability to plan and manage numerous people, projects and processes simultaneously Ability to conceptualize and automate process to save time and improve efficiency Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally Know-how of CRM, Adobe Campaign Management Tool is a must Knowledge of SQL will be an added advantage