Optimization Specialist Job Summary The Optimization Specialist will lead experimentation and conversion rate optimization efforts across digital properties. This role involves strategic test planning, hands-on execution, and continuous analysis to improve user experience and key business metrics through A/B testing and personalization. Key Responsibilities ● Own the testing roadmap and prioritize experiments aligned with product and marketing goals. ● Design, launch, and analyze A/B, multivariate, and personalization tests to drive performance improvements. ● Partner with cross-functional teams (Product, UX, Marketing, Analytics) to identify optimization opportunities. ● Ensure proper experiment setup, QA, and deployment through tools like Adobe Target or Optimizely. ● Monitor test performance and synthesize findings into actionable recommendations. ● Champion a data-driven culture of continuous testing and learning. Required Skillset & Experience ● Minimum 7 + years of hands-on experience in digital optimization, A/B testing, or CRO. ● Strong analytical mindset with ability to interpret quantitative and qualitative data. ● Deep understanding of UX, user psychology, and experience design principles. ● Excellent collaboration, communication, and stakeholder management skills. ● Proficiency in documentation and reporting of test strategies and outcomes. Technology Platforms & Tools ● Adobe Target ● Optimizely ● GA4 ● Adobe Analytics ● Hotjar / Crazy Egg ● JIRA / Confluence
Job Title
Optimization Specialist