Job Title

Overview C5i C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making. C5i caters to some of the world’s largest enterprises, including many Fortune 500 companies. The company’s clients span Technology, Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail, Banking, and other sectors. C5i has been recognized by leading industry analysts like Gartner and Forrester for its Analytics and AI capabilities and proprietary AI-based platforms. Global offices United States | Canada | United Kingdom | United Arab of Emirates| India Job Responsibilities We are looking for a strategic and hands-on Product Marketer to lead the go-to-market efforts and success of our IP’s and solution offerings. This individual will be responsible for crafting compelling narratives, executing multi-channel campaigns, and ensuring our solutions stand out in a crowded market. The ideal candidate blends a deep understanding of the analytics and AI domain from a B2B marketing perspective; and is adept at using the latest AI tools to scale impact efficiently. 1. Strategic Positioning & Messaging: Translate complex product capabilities into clear, differentiated messaging aligned with buyer needs and market trends. Ensure consistency across all customer-facing assets—website, decks, collateral, videos, and social. 2.Website Optimization & SEO: Lead the strategy and execution for product-related content on our website, ensuring it’s optimized for SEO and drives high-quality traffic. Collaborate with web developers and content teams to enhance user experience, making sure the website effectively communicates our product capabilities and benefits. 3. Content Creation & Strategy: Lead the creation of high-impact marketing plan for materials, including case studies, whitepapers, webinars, and videos, showcasing the real-world impact of our solutions.Drive a content calendar aligned to product roadmaps and campaign priorities, leveraging tools like Gamma , Chatgpt , Notion , and Notebook LLM for scale. 4. Digital Marketing & Social Media: Plan and execute performance-focused campaigns for IP’s and offerings across LinkedIn, email, and paid media. Use tools like Heygen and ElevenLabs to create engaging, AI-powered video content and anchor content leveraging the content writers and SME’s. Build thought leadership and community on social media around our AI and analytics expertise. 5. Email Campaigns & Lead Nurturing: Design automated email workflows to guide prospects across the funnel with personalized messaging. A/B test subject lines, CTAs, and content using tools like HubSpot or Instantly.ai to improve conversion metrics. Analyse email performance data and optimize campaigns to improve ROI and drive revenue growth. 6. Product Launches & Go-to-Market Strategy: Plan and execute go-to-market strategies for new product launches, working closely with product, sales, and customer success teams to ensure successful rollouts. Monitor launch performance and adjust tactics as needed to meet or exceed business objectives. 7. Competitive Intelligence & Market Research: Conduct in-depth market research to identify trends, opportunities, and threats, keeping a pulse on the competitive landscape. Perform competitive analysis to inform product positioning and marketing strategies, ensuring our products maintain a competitive edge. 8. Sales Enablement: Develop and deliver sales enablement tools, including pitch decks, battle cards, and demo scripts, to empower the sales team to effectively position and sell our solutions. Provide ongoing support and training to the sales team, ensuring they are equipped with the latest product information and competitive insights. 9. Performance Analysis & Reporting: Define and track key performance indicators (KPIs) to measure the success of product marketing and GTM campaign initiatives, using data to refine strategies and improve outcomes. Prepare and present regular reports on marketing activities, campaign performance, and market trends to stakeholders. Requirements & Qualifications: 5+ years of experience in product marketing, with a focus on technology, data analytics, or AI-driven products and solutions. Strong proficiency in AI marketing tools like Claude.ai , Gamma , ElevenLabs , Heygen , Notion , etc. Proven track record of developing and executing successful go-to-market strategies for B2B products. Strong understanding of digital marketing, SEO, content marketing, and social media strategies. Excellent communication and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences. Strong analytical skills and a data-driven approach to decision-making. Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment. Qualification preferred: Bachelor’s in computer science with an MBA in marketing. C5i is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, age, marital status, disability, gender identity, etc. If you have a disability or special need that requires accommodation, please keep us informed about the same at the hiring stages for us to factor necessary accommodations.