ROLE PURPOSE: To lead, strategize, and execute sales initiatives that drive student admissions, course enrollments, partnerships, and revenue growth for HACA. The Head of Sales will be responsible for building and leading a high-performing sales team, optimizing conversion funnels, and aligning closely with marketing, product, and operations for seamless delivery. KEY RESPONSIBILITIES: Sales Strategy & Planning Develop and own the overall sales strategy for all HACA programs (live, online, hybrid, flagship, etc.) Identify revenue growth opportunities across B2C, B2B (corporate upskilling/partnerships), and international markets. Set monthly, quarterly, and annual revenue targets and action plans. Revenue & Target Ownership Achieve enrollment and revenue targets across programs. Track daily/weekly sales performance and lead pipeline health. Build clear reporting dashboards and reviews with leadership. Team Leadership & Development Build, train, and lead a team of sales professionals (counselors, BDMs, SDRs). Set KPIs, manage performance, and conduct regular coaching and reviews. Foster a performance-driven, high-integrity culture within the team. Sales Operations & CRM Oversee implementation and usage of CRM tools (e.g., LeadSquared, HubSpot, Zoho). Ensure timely follow-ups, pipeline movement, and accurate forecasting. Collaborate with marketing on lead quality, quantity, and targeting. Collaboration with Other Teams Work closely with Marketing to align campaigns with sales goals. Liaise with Product team to understand and represent offerings correctly. Coordinate with Ops and Delivery to ensure post-sale student experience is smooth. Partnerships & Outreach Identify and close channel partners, education agents, and corporate resellers. Represent HACA in events, webinars, and partnerships to build brand visibility and trust. REQUIRED SKILLS & EXPERIENCE: 5–8 years in sales leadership, preferably in ed-tech, education, or services sector. Proven experience managing large sales teams and driving revenue growth. Strong understanding of consultative selling, inside sales, and funnel optimization. Excellent communication, negotiation, and relationship-building skills. Data-driven, process-oriented, and highly organized. SUCCESS METRICS (KPIs): Monthly/Quarterly Revenue Targets Achieved Conversion Rate from Lead to Admission Team Performance (KPIs, Targets, Retention) CRM Hygiene & Pipeline Movement CAC (Customer Acquisition Cost) vs LTV (Lifetime Value) Optimization Partnerships Closed & Revenue via Alternate Channels GROWTH PATH: VP – Sales & Growth Chief Growth Officer (across Academy & Services verticals)
Job Title
Sales & Business Development – Education/Academy Division