Job Title

Essential Duties and Responsibilities:- Meet S&D targets by effective implementation of area sales & development plans.- Plan and achieve distribution expansion as per budget plans.- Stocks and logistics planning for the area.- Ensure distributor claims are settled in time by proper scrutiny and on-field verification.- Ensure retention of agreed ROI for the distributors.- Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.- Develop distribution strategy in line with changing channel mix.- Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to the Zonal Sales Manager.- Execute and track distribution expansion by class of towns, type of OLs, and category as per plan and take corrective action, wherever required.- Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines.- Plan for new product launches by channel based on a thorough understanding of category and distribution objectives for the products to be launched.- Execute merchandising strategy by channels / by category and ensure shelf share greater than the market for Tier 1 SKUs.- Ensure targeted productivity norms for channels and by category are met.Required Skills / Experience / Competencies:- Good experience in handling field Sales Teams, Sales Associates & Merchandisers.- Good experience in promotional planning, Budgeting & managing trade.