Job Title

Job Purpose: Responsible for managing and executing digital campaigns for driving transaction count and GMV through channels like WhatsApp, SMS, Banners and Website. This role requires a strategic thinker with a strong understanding of digital technologies and trends, ensuring that this portfolio aligns with the company's goals and objectives. Role and Responsibility: Manage and execute digital campaigns and monitor their performance Achieve transaction volume and GMV targets through digital channels, ensuring alignment with organizational objectives and growth strategies Identify emerging digital trends and technologies that can enhance business processes, user experience and customer engagement Use data and analytics to assess the effectiveness of the digital initiatives Manage campaigns for customers, merchants and internal employees Manage relationships with external agencies and vendors to ensure timely delivery of quality outcomes Optimize campaigns to ensure maximum ROI and analyze performance metrics for continuous improvement Share regular business updates to leadership and ensure alignment with strategic goals Track and report on the performance of digital campaigns weekly/ monthly, ensuring they meet key performance indicators (KPIs) To achieve budgeted business targets for this segment. Educational Qualification: • Preferred Masters in Business Administration or Bachelors in relevant discipline Skills and experience: • 1-2 years of experience in similar industry • Good working knowledge in MS office • Ability to work in a fast-paced, dynamic environment with multiple stakeholders and competing priorities, independently • Creative mindset with excellent communication and writing skills • Excellent interpersonal communication • Fluent in English, both written and oral