Job Title

Company Description Healthfab is a leading Startup brand specialising in reusable period panties and functional undergarments as seen on Shark Tank India. We aim to revolutionise menstrual health and sustainable apparel categories. Over the last 5 years, we have made a strong presence in e-commerce backed by efficient marketing and our in-house manufacturing capabilities. Our flagship product GoPadFree Reusable Leakproof Period Panty is a crowd favourite across marketplaces. To continue our growth story, we are currently looking for an experienced Marketing Executive to join our dynamic team. Role Description This is a full-time on-site role for a Marketing Executive at Healthfab in Bengaluru. This individual will be responsible for managing and executing the brand's Influencer Marketing initiatives along with assisting in online and offline marketing activities. Primary responsibilities include identifying and engaging with social media creators, planning and executing influencer campaigns, coordinating and assisting in content creation process, discovering opportunities of marketing and monitoring key performance indicators so that the brand keeps up with what's on trend in Social Media. The Marketing Executive will collaborate across cross-functional teams to ensure successful implementation and achieve brand growth. Salary as per market standards, negotiable on experience. Key Responsibilities Identify, Ideate, co-ordinate and execute online and offline marketing campaigns as per the brand needs. Plan & Execute monthly and event based campaigns keeping up with the Social Media trends. Discovery & Record keeping of creators to identify potential influencers for collaboration. Reaching out to suitable creators, negotiating and getting them onboarded. Ensure timely delivery of content and payment disbursals. Monitoring of KPIs and creating reports to track brand growth, highlighting areas for improvement. Conducting market research to identify gaps and trends, tailor campaigns accordingly. Coordinating with different teams across the organization for successful campaign execution. Maintain good relation with influencers, agencies and other stakeholders. Key Skills & Experiences Educational Background: Bachelor’s degree in Marketing, Business or any related field is preferred. Experience: 2+ years of proven experience in Influencer Marketing, Digital Marketing or Content Creation with a brand or a digital marketing agency is a must. Demonstrable track record of marketing success. Proficiency in using Excel/Google Sheets, Google Docs etc. for data analysis and reporting. Knowledge of South Indian Languages is a plus. Work Location: Full-time on-site from our office located in Singasandra, Bengaluru Core Competencies Excellent communication skills and good negotiation skills to ensure favourable terms with influencers. Excellent familiarity with Social Media Platforms like Instagram, Youtube etc. and ability to keep up with trends. Ability in people management and getting work done within timelines. Ability to work in a team and collaborate effectively with colleagues