At Heritage Foods Limited , our commitment is not just to deliver high-quality milk and milk products — but to ensure they reach millions of consumers fresh, healthy products and efficiently across urban, semi-urban, and rural India. The Route to Market (RTM) Manager plays a crucial strategic and operational role, ensuring that products reach all sales channels/ consumers in the most efficient, cost-effective & profitable way. Responsibilities Designing channel strategies to optimizing delivery models Improve distributor ROI & field force productivity Enable tech-driven execution (SFA, DMS, analytics) Optimize cost-to-serve & logistics efficiency Drive numeric & weighted distribution Territory & Market Mapping Track channel KPIs (volume, distribution, numeric/weighted reach by using Use tools like DMS, SFA, and BI dashboards) Cross-functional Collaboration Support implementation of tech tools like SFA (Sales Force Automation), DMS etc., Train distributor teams and field force on RTM execution and tools New Market/Channel Development Key Skills & Competencies Strong analytical & strategic thinking FMCG distribution knowledge Tech-savvy (DMS, SFA, analytics tools) Communication & stakeholder management In-depth understanding of distribution models, rural-urban channel dynamics Working knowledge of the Southern market landscape Ability to balance strategic thinking with on-ground execution Ideally in the age group of 35–40 years Interested click below link and apply
Job Title
Manager RTM (Route-To-Market)