Role Overview: We’re looking for a performance-driven Meta Ads Specialist to lead our ad campaigns from strategy to execution. The ideal candidate will combine analytical rigour with creative insight to deliver high-performing campaigns and ensure smooth operations across the Meta ecosystem. Key Responsibilities: Audit the Meta ad account to uncover gaps, performance trends, and structural opportunities. Launch, monitor, and optimize campaigns to hit performance metrics like CTR, ROAS, CVR, and spend. Actively manage daily budgets, bids, and creatives to scale efficiently. Troubleshoot issues in automation workflows, CRM sync, pixel tracking, catalog accuracy, and payment/account discrepancies. Maintain weekly performance reports with clear targets vs outcomes. Liaise with Meta Support to resolve bugs, disapprovals, and data discrepancies. Research top-performing creatives using Meta Ad Library & Foreplay; write compelling ad copies based on trends and triggers.
Job Title
Meta Ads Performance Specialist