Be a part of India’s largest and most admired news network! Network18 is India's most diversified Media Company in the fast growing Media market. The Company has a strong Heritage and we possess a strong presence in Magazines, Television and Internet domains. Our brands like CNBC, Forbes and Moneycontrol are market leaders in their respective segments. The Company has over 7,000 employees across all major cities in India and has been consistently managed to stay ahead of the growth curve of the industry. Network 18 brings together employees from varied backgrounds under one roof united by the hunger to create immersive content and ideas. We take pride in our people, who we believe are the key to realizing the organization’s potential. We continually strive to enable our employees to realize their own goals, by providing opportunities to learn, share and grow. Key Responsibilities: Social Media Strategy Development : Develop, implement, and manage a comprehensive social media strategy that aligns with business objectives and drives measurable results. Define and track the most important social media KPIs to evaluate performance. Performance Measurement & Optimization : Monitor and measure the success of social media channels and pages, ensuring alignment with engagement and revenue goals. Perform research on current benchmark trends and audience preferences to inform strategy. Monitor SEO performance and user engagement, providing actionable recommendations for content optimization . Data Analytics and Insights : Analyze and interpret data from platforms like YouTube Analytics , Facebook Analytics , Google Analytics , and others to measure performance impact on engagement and revenue. Derive actionable insights and create data-driven strategies to maximize effectiveness. Convert raw data into visualized insights and actionable recommendations through impactful reports and presentations. Collaboration & Stakeholder Management : Collaborate with cross-functional teams (Editorial, Marketing, Product, and Content teams) to ensure brand consistency and goal alignment. Work closely with internal stakeholders to develop successful content and drive platform engagement. Seamlessly integrate social elements into Network18's pages to enhance engagement and marketing impact. Content Ideation and Innovation : Propose content ideas aligned with international markets, seasonal trends, and audience behaviour. Bring a fresh perspective , ideating disruptive and innovative concepts to drive business growth. Identify new content formats and strategies that resonate with the audience and enhance brand presence on social platforms. Collaborate with the Editorial team on content planning. Stay up-to-date with trends, competitor activity, and emerging formats. Social Media Optimization : Continuously monitor platform performance and adjust strategies to meet engagement and revenue objectives. Lead efforts to improve social media platform usage and marketing effectiveness. Presentation & Communication : Deliver impactful presentations to communicate ideas and strategies clearly to stakeholders and clients, aligning them with marketing objectives. Project and Priority Management : Prioritize work efficiently in a dynamic environment with multiple demands and deadlines. Required Skills and Qualifications: 10 to 12 years of experience in social media optimization role and handled team Proven experience in managing social media strategies and Content. Strong understanding of social media KPIs , analytics tools, and data interpretation. Excellent collaboration, communication, and stakeholder management skills. Creative thinker with the ability to innovate and identify new opportunities. Strong presentation and report visualization abilities. Analytical mindset with experience in turning data into actionable insights. Disclaimer: Please note Network18 and related group companies do not use the services of vendors or agents for recruitment. Please beware of such agents or vendors providing assistance. Network18 will not be responsible for any losses incurred. “We correspond only from our official email address”
Job Title
Cluster Lead- Social Media Optimization (English/Hindi)