Location : Bengaluru Experience : 3-6 years Type : Full-Time Must Have Qualities Hungry to make a difference, open to work hard and smart, high on energy, eager to learn, grow and build deep expertise. About the Role As a Marketing Outreach Specialist at xfactrs, you'll drive our AI-led outreach engine. You'll manage smart segmented databases, run intelligent multi-channel campaigns, and leverage AI tools to optimize every touchpoint. Your work will directly fuel our pipeline and amplify brand presence in the subscription and SaaS ecosystem. Responsibilities Database & Campaign Management · Manage, segment, and enrich prospect databases using AI-driven enrichment & scoring tools. · Execute targeted email campaigns (nurture, cold, event-based) via HubSpot, Apollo, and experiment with AI-personalization features. · Run LinkedIn outreach and drip campaigns (connects, InMails, follow-ups), optimizing sequences using AI insights. Social & Digital Campaigns · Plan and run organic and paid campaigns across platforms, testing creatives and messaging with AI A/B tools. · Collaborate with content teams to amplify blogs, whitepapers, and webinars - using AI to predict engagement trends. Continuous Outreach & Optimization · Set up smart cadences across channels to maintain a healthy, AI-prioritized pipeline. · Monitor and optimize campaign performance using predictive analytics. Pipeline & Insights · Maintain accurate data in CRM. · Build weekly/monthly pipeline reports with AI-driven dashboards to spot gaps and opportunities. · Translate metrics into actionable campaign tweaks. List Hygiene & Compliance · Regularly clean, deduplicate, and validate lists using automated AI tools to ensure deliverability. · Ensure compliance with GDPR, CAN-SPAM, and evolving data norms. Always Learning · Stay updated on next-gen AI marketing tools, outreach trends, and sales-tech. · Collaborate with sales on AI-driven account targeting. Requirements · 2-3 years of experience with database segmentation, campaigns (email, LinkedIn, social). · Comfortable with CRMs, automation, and exploring AI-powered personalization. · Strong analytical mindset - able to interpret AI-generated campaign reports. · Excellent written communication. · Familiarity with tools like HubSpot, Salesforce, Outreach, Apollo, Sales Navigator. · Openness to make outbound calls when needed.
Job Title
Marketing Outreach Specialist