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Job Title: Performance Marketer - Google Ads | North America Focus Shift - 7 PM - 4 AM IST Location - Remote (USA) Job Description: We are looking for a Google Ads Campaign Manager with hands-on expertise in Performance Max campaigns and a proven record of generating leads for SMBs in North America . You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset . Your main KPI is performance — real leads, real ROAS, real revenue. Key Responsibilities: Strategically launch and manage Google Performance Max campaigns Target local and regional SMBs in the USA Use a test-and-scale approach — build hypotheses, validate with data, scale winners Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.) Own campaign performance — be responsible for hitting lead and sales KPIs Coordinate with internal sales/marketing teams on alignment and landing page optimization You Must Have: Proven experience running Performance Max campaigns for SMBs Understanding of North American SMB segments and customer behavior Ability to set up conversion tracking, first-party audience signals, and campaign structure for max performance Expertise in lead generation, ROAS optimization, and scaling budget Strong communication, English proficiency, and result ownership.