About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. About Our Client : Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification. Permanent Work From Home Opportunity Employment Type: Full-time Experience Required: 4+ years Time: 7:30 PM- 3:30 AM IST, Mon- Fri About the Role: Are you passionate about driving the success of an enterprise SaaS product by working collaboratively with Product, Marketing, Sales, and Customer Success teams? Does crafting impactful go-to-market strategies and building a community of product loyalists excite you? If yes, this is your opportunity to join a high-performing team and make a meaningful impact. Key Responsibilities: Develop content clusters that cover all relevant information and keywords. Write both short-term and long-term SEO blogs within specified timeframes, enriching them with relevant keywords. Adhere to our editorial guidelines, ensuring all content is free from grammatical errors and AI issues. Stay updated with the latest industry trends in SEO and content marketing, applying this knowledge to content strategies Ensure content ranks high on specified content management and analysis tools to maintain high quality and SEO reach. Contribute to and write various other content types, including landing pages, eBooks, case studies, and white papers. Handle ad hoc tasks related to proofreading, editing, and curating content. Perform competitor analysis to identify and bridge content gaps. Content Marketing: Develop and lead the overall content marketing strategy. Collaborate with demand generation teams to ensure the right content and positioning supports business objectives. Design content marketing initiatives with clear short-term and long-term goals. Work closely with design and writing teams to create high-quality, engaging content. Manage the editorial calendar, assign tasks, and ensure timely delivery. Regularly publish, edit, proofread, and optimize content for SEO and performance. Monitor web traffic and user engagement using tools like Google Analytics. Ensure strong content presence across all distribution channels. Gather customer feedback and generate content ideas that drive engagement. What We’re Looking For: 4+ years of experience in core content marketing for a SaaS or Analytics company. Hands-on experience with Marketing Automation platforms such as HubSpot , Marketo , or Zoho . Proven track record of executing successful ABM campaigns . Experience in running lead generation and lead nurturing email campaigns . Strong command over written and verbal English . Experience writing content for global markets , particularly the USA and Europe . Ability to understand and communicate complex B2B technology concepts in a simple, compelling manner. Adaptable to fast-paced, evolving environments. Proficiency in tools such as Google Analytics , Zoho CRM , HubSpot , AdWords , and Sales Navigator . Why Join Us? Opportunity to own and lead high-impact content and ABM strategies. Collaborate with cross-functional teams across geographies. Be part of a growing, fast-paced SaaS company making a real difference.
Job Title
Content Marketing Manager