Job Title

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The goal is to increase sales and profitability of milk & milk products business by focusing on marketing and innovation. Building portfolio with sub brands catering to the consumer needs, focused marketing campaigns to drive category sales and launching new products . Must have experience in FMCG/Food industry. Responsibilities Brand positioning and consumer insights Develop and execute 360 degree marketing plans Translate brand elements into plans and go-to-market strategies. Monitor market trends, research consumer markets, and competitor activities Qualifications Post Graduate or equivalent in Marketing from premium institutes 5-8 years' brand management or marketing experience in FMCG is must