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Job Title


Associate Product Manager – MarTech


Company : Tata CLiQ Fashion


Location : Mumbai, Maharashtra


Created : 2025-07-20


Job Type : Full Time


Job Description

Role Overview We’re looking for a data-driven and execution-focused MarTech Product Manager to own and scale our CRM and campaign automation systems . You’ll work closely with Marketing, Growth, and Engineering teams to drive personalized user journeys, improve retention, and power our e-commerce growth engine. Key Responsibilities Own the product roadmap and daily operations of CRM tools and other marketing tech tools Design and optimize automated journeys across push, email, in-app, SMS, and WhatsApp channels Collaborate with CRM & growth teams to drive segmentation, engagement, and lifecycle marketing Enable hyper-personalization by integrating user attributes and behavioral data Monitor key funnel metrics (CTR, Open Rates, Conversions, LTV) and suggest improvements Partner with data & analytics teams to build dashboards and attribution frameworks Ensure CRM campaigns are compliant with data privacy standards (GDPR, CCPA)