Job Title

Role Summary: As a Business Listings Coordinator, you will play a critical role in ensuring the accuracy, visibility, and strategic management of our clients’ online business listings across various platforms. You will act as the primary contact for listing maintenance, issue resolution, verification processes, and strategic consulting. This role requires a detail-oriented professional with a strong grasp of digital reputation management, SEO, and platform-specific best practices. Key Responsibilities: Listings Management: Perform additions, changes, and deletions of business locations using a Customer-provided Source of Truth (SOT). Maintain accurate and up-to-date listings across all relevant platforms. Suspension & Duplicate Resolution: Proactively monitor listings for suspensions, duplicates, and publisher suggestions. Resolve issues promptly to maintain listing integrity and visibility. Verification Support: Advise on and manage listing verification across platforms (Google, Apple, Bing, Meta, etc.), including bulk verification. Ensure timely and accurate completion of verifications to support client needs. Ongoing Audits: Conduct regular audits of active listings to identify data inconsistencies, missing fields, and other discrepancies using platform reports. Implement corrective actions and maintain thorough documentation of audit results. Strategic Support: Participate in strategy calls with the Business Listings Account Manager/Client/Onboarding to review progress, open items, and new strategic initiatives. Provide platform and publisher guidance, offering best-practice recommendations tailored to each platform. Develop industry-specific strategies (retail, healthcare, hospitality, etc.) to enhance client listings and customer engagement. Content Creation: Collaborate with the Business Listings Account Manager to produce effective content for listings, including FAQs, product listings, and other relevant fields. Additional Responsibilities: Manage Listings Issues: Serve as the primary escalation point for business listing issues; ensure swift resolution with external partners. Strategic Partner Engagement: Build and maintain strong relationships with listing partners and cross-functional teams to improve service delivery and content strategy. Expert Consultation: Act as a subject matter expert on SEO, Google Business Profiles, and digital reputation management, guiding internal and client teams. Cross-Functional Collaboration: Partner closely with Product Management, Engineering, and Client Services teams to refine platform capabilities based on client feedback. Operational Excellence: Develop and implement data-driven strategies to enhance listing accuracy and SLA adherence, ensuring an optimal user experience. Source Updates: Research and distribute the latest platform-specific source updates both internally and externally Required Skills & Qualifications: 2 years of experience in digital marketing, listings management, or related roles. Proficiency in managing listings on platforms like Google Business Profiles, Apple Maps, Bing, and Meta. Excellent communication skills, both written and verbal. Experience with audits and data quality management. Ability to manage multiple tasks, prioritize effectively, and meet tight deadlines. Familiarity with agency-level processes and working in a cross-functional team environment is a plus.