Job Title

Description : Category Brand Manager Experience: Minimum 10 – 12 years in Marketing & Brand Management Preferably from Dairy / Food FMCG background should ideally carry 2-3 years of sales experience Key Role Deliverables Analyse data to identify Issues and growth opportunities Creating and executing marketing campaigns , promotions and BTL activations to drive Sales and attract customers across various channels Initiating Marketing research and Competition analysis leading to clear actionable for Brand plans Ensure consistent brand messaging and communicates the brand's unique value proposition. Strategize and execute online and offline promotions Design and implement the Online Content Strategy with digital agency Coordinating with various agencies - Creative , digital to put together compelling brand messaging Tracking and analysing the performance of media campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Key Skills Data-driven approach Flair for translating insights into consumer led actionable Understanding of Research and Strong Analytical Skills mind-set to interpret data, attention to detail. Understanding of the various media vehicles and how to measure them Mastery of written, verbal and Presentation skills P&L / Financial understanding Familiarity with latest marketing technologies and tools Education Qualification MBA / Post graduate degree in Business Marketing/Advertising,