Job Title

Job Summary: - We are seeking an experienced and data-driven E-commerce Marketing Manager to lead our online marketing strategy, drive traffic to our digital platforms, and boost online sales performance. This role requires a deep understanding of digital marketing, performance analytics, customer behaviour, and e-commerce ecosystems. Roles & Responsibilities: - Strategy & Planning Develop and execute comprehensive digital marketing strategies for e-commerce growth across marketplaces (Amazon, Flipkart, etc.) and D2C channels. Collaborate with cross-functional teams (product, sales, creative, operations) to align marketing efforts with business goals. Performance Marketing Manage and optimize campaigns across platforms (Google Ads, Meta, Affiliate, Influencer, Email, SMS). Leverage SEO/SEM, display advertising, remarketing, and conversion optimization to drive ROAS and reduce CAC. Marketplace Management Oversee product listings, keyword optimization, A+ content creation, and promotions on marketplaces. Build and maintain strong relationships with category managers and platform account managers. Content & Branding Work with creative teams to plan and execute campaigns that enhance product visibility and brand recall. Manage digital content calendar for promotions, new launches, and festive campaigns. Analytics & Reporting Analyse website and campaign performance using tools like Google Analytics, Meta Business Manager, etc. Monitor KPIs such as traffic, conversion rate, cart abandonment, AOV, and customer LTV; recommend data-backed optimizations. Qualifications & Experience: Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 8 - 10 years of experience in digital marketing/e-commerce roles, preferably in B2C brands. Strong knowledge of e-commerce platforms (Shopify, Magento, WooCommerce), and marketplaces (Amazon, Flipkart, Nykaa, etc.). Proficient with tools like Google Ads, Facebook Ads Manager, GA4, SEMrush, HubSpot, etc.