Job Title

Job Title: Director – Head of Demand Marketing Location: Bangalore / Hybrid Experience: 15+ Years Reporting To: Chief Marketing Officer Role Overview Our client is seeking a bold and performance-driven Head of Demand Marketing to lead their global pipeline generation strategy. The person will own the full-funnel—from awareness to acceleration—working closely with sales, product marketing, ABM, digital, and partner teams to orchestrate high-impact programs across channels and regions. Key Responsibilities Strategy & Leadership Build and lead an integrated demand generation strategy aligned to business goals across target industries, geographies, and accounts. Define the full-funnel GTM approach across channels, campaigns, and buyer journeys. Own pipeline targets and report progress to CMO and business leaders. Campaigns & Execution Lead end-to-end campaign development—from positioning, messaging, content needs, execution plans, to performance optimization. Partner with Sales, ABM, and Practices to launch integrated campaigns for priority offerings, ICPs, and verticals. Manage high-impact programs including executive roundtables, webinars, industry events, and digital activations. Revenue & Pipeline Ownership Drive measurable impact in terms of sourced and influenced pipeline. Collaborate with SDRs and Sales on campaign follow-ups, lead nurturing, and conversion. Bring visibility to what’s working and what’s not—track KPIs like MQLs, SQLs, CAC, ROAS, and Velocity. Digital and Martech Leadership Oversee paid digital strategies across LinkedIn, Google, ABM platforms, and retargeting channels. Optimize the martech stack and CRM integration to enable scalable lead capture, scoring, and routing. Collaborate with Web and Content teams to improve performance across landing pages, SEO, and CTAs. Team Building & Cross-Functional Collaboration Build and lead a high-performing demand team including ABM, digital, campaign ops, and field marketers. Foster strong partnerships with Sales, Product, and Partner teams to co-create pipeline. Ensure a culture of experimentation, measurement, and continuous learning. What We’re Looking For 15+ years of B2B marketing experience in high-growth SaaS or services companies, with at least 5 years in a demand leadership role. Strong understanding of account-based marketing, enterprise buying journeys, and pipeline attribution. Proven ability to lead cross-functional campaigns that generate pipeline at scale. Hands-on experience with tools like HubSpot, Salesforce, Demandbase/6sense, LinkedIn Ads, and Google Analytics. Deep understanding of content-led engagement and multi-touch GTM programs. Analytical mindset with a bias for action, performance, and experimentation. Excellent leadership, storytelling, and stakeholder management skills.