Job Title

Business Growth Executive – High-Value luxury segment All-Terrain SSVs & UTVs Location: Bangalore, Karnataka, with flexibility for travel to client locations, test tracks, and luxury events across India. Compensation Package: As per industry standard with benefits like incentives, ESOP /ASOP based on performance Position Summary A-THON is seeking an entrepreneurial and polished Business Growth Executive with deep experience in high-end sales, specifically in the luxury automotive, adventure sports, or premium lifestyle product sectors. This role will be pivotal in positioning A-THON’s flagship all-terrain vehicle, the ASHVA 4x4, as the premier off-road vehicle in India’s luxury market. The Executives will curate exclusive experiences for High-Net-Worth Individuals (HNIs) and Ultra-High-Net-Worth Individuals (UHNIs) while also driving sales by forming strategic relationships, building a premium brand presence, and creating unique and memorable interactions. What We’re Looking For: We need a motivated professional who can: -Drive Sales Growth: Proven experience in sales, especially with high-value or luxury products. -Specialize in Luxury Sales Management: Candidates with a specialization in luxury sales management are strongly preferred. -Manage High-Profile Clients: Build and sustain relationships with premium clients, ensuring long- term partnerships. -Develop Strategic Pricing: Understanding of luxury market dynamics, able to create and justify a pricing strategy that reflects exclusivity and value. -Innovate with Passion: A deep interest in precision technology, mobility solutions, and adapting in a start-up environment where agility and creativity are key. -Communicate and Inspire: Skilled in verbal storytelling to effectively convey our product's value and A-THON's mission. Key Skills: 1. Client Relationship Management: - Expertise in nurturing long-term relationships with HNIs and UHNIs, emphasizing trust and client- centric solutions. - Experience handling high-profile clients with confidentiality, sensitivity, and the utmost professionalism. - Proven track record of delivering personalized experiences aligned with luxury clients’ expectations. 2. Luxury Sales & Consultative Selling: - Skilled in consultative selling, understanding each client’s lifestyle and needs, and framing the product as both a functional and aspirational purchase. - Ability to confidently communicate A-THON’s value proposition, focusing on the unique technical features, performance capabilities, and exclusivity of the ASHVA 4x4. 3. Event Planning & Experience Marketing: - Proficient in organizing invitation-only test drives, exclusive reveals, and other high-touch events that generate excitement and drive client interest. - Knowledgeable about curating experiences for niche audiences, leveraging these events for brand positioning and high-quality lead generation. 4. Digital Marketing Insight & Social Media Savvy: - Working knowledge of digital marketing and CRM tools to support high-end lead generation, manage client relationships, and drive targeted campaigns. - Ability to collaborate with A-THON’s digital marketing team to create refined social media campaigns that reach HNI/UHNI audiences. 5. Negotiation & Closing Skills: - Strong negotiation skills, especially in high-value transactions, with a focus on achieving sales without diminishing brand exclusivity. - Ability to handle delicate pricing discussions, using tactics such as scarcity, exclusivity, and product uniqueness to close deals effectively. 6. Strategic Partnership Development: - Ability to develop and manage partnerships with luxury brands, premium venues, and elite organizations to increase brand reach within HNI/UHNI networks. - Skilled in networking with industry peers, building a presence in high-net-worth circles, and using these connections to generate leads. 7. Data-Driven Decision Making - Experience in utilizing CRM and sales analytics tools to track client engagement, conversion rates, and sales performance, adjusting strategies accordingly to maximize client acquisition and retention. 8. Financial Acumen & Budget Management - The ability to plan and manage budgets for events, promotions, and partnership campaigns, ensuring a high ROI without compromising the brand's premium image 9. Reporting & Sales Performance Analysis - Regular Reporting: Prepare detailed monthly and quarterly sales reports, including key metrics such as sales targets achieved, lead conversion rates, client retention, and revenue growth. Present these insights to senior management, providing an in-depth analysis of sales trends, client feedback, and market opportunities. Personal Attributes 1. Polished, Professional Demeanor: - Embodies A-THON’s brand values with a refined appearance and sophisticated communication style. 2. Emotional Intelligence & Discretion: - High emotional intelligence, able to understand client sentiments, manage client expectations, and demonstrate the highest level of discretion in all client interactions. 3. Diplomacy and Confidence: - Assertive yet tactful, with the ability to engage in high-level discussions while tactfully managingclient needs and expectations. 4. Adaptability and Resilience: - Able to manage long sales cycles typical of luxury clientele, with a high level of patience and persistence. 5. Innovative, Client-Centric Mindset: - Driven to create unique solutions and experiences for clients, adding value to A-THON’s brand image and fostering customer loyalty. Responsibilities: 1. Client Engagement & Relationship Management: - Build and manage a portfolio of HNI/UHNI clients, serving as their primary point of contact and ensuring each interaction reflects A-THON’s premium brand. - Maintain ongoing relationships through consistent follow-ups, personalized experiences, andregular updates on product developments and special events. - Conduct product demonstrations that highlight the unique technological and performance featuresof the ASHVA 4x4, educating clients on how these benefits align with their specific needs and preferences. 2. Sales Strategy & Target Achievement: - Develop and execute a sales strategy that positions A-THON’s ASHVA 4x4 as a must- have foraffluent, adventure-seeking clients. - Employ exclusivity tactics (e.g., limited editions, custom options) to drive urgency and appeal toclients’ desire for uniqueness. 3. Event Coordination & Experience Marketing: - Plan, execute, and oversee exclusive events (e.g., private test drives, VIP launch events) I partnership with premium venues and brands. - Work closely with marketing and product teams to ensure these events are memorable, aligning with the values of A-THON’s brand and target audience. 4. Market Research & Strategic Partnerships: - Conduct ongoing market research to understand competitor positioning, customer preferences, and emerging trends in luxury off-road vehicles. - Build strategic alliances with luxury brands and lifestyle companies, extending A-THON’s reach within the premium sector. 5. After-Sales Relationship Building: - Coordinate with service and support teams to ensure a seamless post-sales experience, enhancingclient satisfaction and reinforcing long-term loyalty. - Collect feedback to share with A-THON’s R&D team, ensuring future products align with client expectations and desires. 6. Brand Representation at Luxury Events: - Represent A-THON at high-profile industry events, networking with potential clients and partners,and promoting A-THON’s products and brand values. - Leverage these events to enhance brand visibility, credibility, and industry relationships. 7. Leadership & Team Development - Mentor and train junior sales associates or interns as A-THON grows, fostering a team aligned with luxury sales principles and high-net-worth client servicing standards. - Work closely with marketing, engineering, and customer support teams to ensure a unified brand experience from initial client contact through post-sales support. Performance Metrics: -Sales Target Achievement: Consistently meets or exceeds monthly and quarterly sales targets. -Client Satisfaction & Retention: Positive client feedback and high retention rates. -Event Effectiveness: Success of exclusive events in generating leads and enhancing brand awareness. -Partnership Development: Securing high-value partnerships with relevant luxury brands and organizations. -Brand Expansion: Increased visibility and market share within HNI/UHNI communities Ideal Candidate Summary: -The ideal Candidate for A-THON is a polished, strategic thinker who thrives in a luxury sales environment and has a proven record of engaging with HNIs/UHNIs. With a unique balance of client relationship expertise, innovative sales tactics, and entrepreneurial spirit, the candidate will help A-THON grow as a premium brand in the high-value off-road market. This role is ideal for someone seeking an impactful, long-term role where their growth aligns with the company’s success, especially given the ESOP offer. -The candidate will find this position rewarding both professionally and financially as A-THON scales, providing the chance to shape a pioneering brand in India’s luxury off-road space while building personal equity in its future. How to Apply *only candidates willing to submit a video profile will be considered * We want to see your skills in action! Submit a two-part video application: -Video Profile (2-3 minutes): Introduce yourself, share your background, key sales achievements, and why you're a great fit for this role and A-THON's start-up journey. -Strategic Narrative Presentation (5-7 minutes): A spoken, narrative-style video (not a slideshow) discussing: -Your understanding of the Ashva 4x4 as a luxury off-road product line. -How you would develop a pricing strategy for the luxury segment, addressing value perception and exclusivity. -Your approach to engaging high-profile clients and building lasting relationships. Apply Now! -Send your video submissions to by 5-7 Days.