Job Title

Language Requirement: Proficiency in Gujarati is a priority for this role. In addition, working knowledge of Hindi and English is required to ensure seamless communication across clients, teams, and platforms. 1. Brand Understanding & Alignment: - Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with brand identity and values 2. Content Strategy: Develop creative strategies and concepts for advertising campaigns, ensuring alignment with brand objectives and target audience insights 3. Copywriting: - Have a proactive approach to producing compelling and persuasive copy for a range of marketing materials, including digital content, social media campaigns, website copy, blog content, pitches, storyboards, as well as offline content such as OOH, banners, and other collateral. - Supervise a team of copywriters, providing guidance, feedback, and support to foster their professional development and ensure high-quality output. 4. Collaboration: Work closely with cross-functional teams, including art supervisors, account managers, and clients, to develop integrated marketing campaigns that effectively communicate key messages. 5. Quality Assurance: - Review and provide feedback on copy produced by team members, ensuring accuracy, clarity, and adherence to brand standards. - Supervise aesthetic checks and edits during pre-production & production, attend shoots & music recordings 6. Presentations: Review and vet presentations for client & internal meetings with Managers 7. Market Research: Stay informed about industry trends, new content formats and competitor strategies, and emerging technologies to inform content strategies and creative approaches and explore opportunities for experimentation 8. Client Communication: - Participate in client meetings, presentations, and pitches, providing strategic insights and recommendations regarding copywriting and creative concepts. - Strengthen Client relationships and interactions. - Act as a POC for creative escalations. 9. Team Growth: Hire capable independent resources that can understand, communicate and execute client briefs accurately 10. Team Management: Conduct fortnightly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally 11. Time Management: Ensure following of internal TATs, tasks prioritization, and timely delivery of work. 12. Operations: Adherence to documented SOPs