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About the Role: We’re looking for a Content Writer who knows how to keep things fresh, relevant, and real. Someone with young energy, sharp writing instincts, and a natural understanding of what today’s consumer connects with - across platforms. This is not a role for someone who needs to be supervised. We’re a lean team building something from the ground up. If you’ve worked in startups before, you know the things that matter: pace, polish, context. What You’ll Do: Write website content, product descriptions, ad copies, social media posts, emailers, and everything in between Work closely with the marketing team, designers, and founders to bring campaigns and content plans to life Help shape the voice of the brand across multiple touchpoints Contribute to scripts, reels, blogs, and educational content as needed Keep up with content trends, consumer lingo, and what’s working online — and adapt fast Manage timelines, revisions, and feedback without losing momentum or quality What We’re Looking For: 2-4 years of content writing experience (preferably in startups in D2C space) A portfolio of short-form + long-form content that’s clean, engaging, and smart Strong grasp of Instagram/LinkedIn tone - platform-specific writing is key Ability to write fast without compromising on thought Ability to utilise AI tools to increase speed to efficiency. Team player who’s not afraid of feedback, deadlines, or hustle Bonus: You’ve worked with founders or early teams and understand brand-building from scratch Who You Are: You think in headlines and scroll-stoppers You know when to be fun, when to be subtle, and when to be clear You’re not tied to one tone - you adapt, evolve, and edit yourself well You’re obsessed with storytelling but also understand the job of copy is to sell Why Join Us: Be part of a new-age consumer brand in its early days High ownership work culture Direct access to strategy and decision-making Learn fast, grow faster