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Designation : Assistant Manager Department : CP & Outdoor Marketing Industry : Real Estate Employment Type : Full-time, Permanent Location : Coimbatore About the Organization Infinium Developers is a growing real estate startup headquartered in Coimbatore, focused on delivering high-quality Residential, Commercial, IT Parks, and Plotted developments. With a young, vibrant, and collaborative work culture, we are on the lookout for professionals who are eager to learn, contribute, and grow with us. Role Summary We are seeking a proactive and experienced Marketing Manager  with a strong background in Channel Partner (CP) engagement  and Outdoor Marketing execution . This role plays a critical part in expanding our market presence through on-ground branding strategies, CP network development, and cost-effective campaign management. The ideal candidate will lead marketing initiatives that directly drive sales, improve brand visibility, and strengthen stakeholder partnerships. Key Responsibilities Channel Partner (CP) Marketing : Develop and manage marketing strategies specifically for channel partners. Build and maintain strong CP relationships through regular engagement, events, and incentive-driven campaigns. Create marketing toolkits and promotional materials for CP support and ensure consistent communication flow. Outdoor Marketing : Strategize and execute all outdoor marketing activities including hoardings, banners, site branding, and event-related displays. Coordinate with vendors for timely setup, quality checks, and maintenance of physical marketing assets. Identify high-visibility locations and negotiate placements to maximize impact. Campaign Management : Plan and manage marketing budgets effectively to ensure optimum ROI. Run integrated offline and online marketing campaigns in sync with project launch timelines. Creative Briefing & Execution : Draft and refine detailed creative briefs aligned with brand guidelines and project goals. Work closely with internal teams and external agencies for campaign creation and deployment. Vendor & Agency Coordination : Identify, onboard, and manage outdoor vendors and marketing agencies. Ensure timelines, budgets, and brand standards are consistently met. Customer Acquisition & Analytics : Analyze performance of all campaigns to reduce Customer Acquisition Cost (CAC). Leverage insights to improve future strategies and execution plans. Cross-functional Collaboration : Collaborate with the sales, design, and leadership teams to align marketing efforts with business objectives. Market Awareness & Innovation : Stay updated on real estate marketing trends and continuously suggest new ideas to enhance brand outreach. Desired Qualifications & Skills Bachelor’s degree in Marketing, Business, or related field Minimum 5 years of marketing experience, preferably in real estate Proven experience in channel partner management  and outdoor/offline marketing Strong leadership, negotiation, and communication skills Ability to manage multiple stakeholders, campaigns, and vendors simultaneously Familiarity with digital marketing, social media, SEO, PPC is a plus Data-driven mindset with knowledge of marketing performance tools Real estate industry experience preferred Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹35,000.00 per month Benefits: Cell phone reimbursement Food provided Health insurance Work Location: In person