Brief about the role : The Assistant Manager – Content Writer will be responsible for developing compelling content that strengthens SBI Foundation’s brand messaging. This role involves writing long-form articles, blogs, case studies, case stories, platform specific content for social media and website content while ensuring SEO best practices. The candidate will collaborate with Digital Communications for online content strategy, Corporate Communications for media messaging, and Graphic Designer for visually enhanced storytelling. Role Details: Designation : Assistant Manager, Content Writer Function | Sub Function : Marcom, Content Development | Storytelling, SEO Content, Brand Messaging Location : Mumbai, India Reporting Manager : Team Lead- Marketing and Communications Last date of Application: 20.07.2025 Employment Type: 3-year contractual role and may be renewed for a period of every Two years basis performance and Management’s discretion. Salary: The CTC offered range will be between 6 LPA to 7 LPA fixed, plus an up to 20% variable component linked to your annual performance. The CTC offered will be dependent on your performance in the interview and relevant experience & skill set. This is non-negotiable. Please participate only if you are comfortable with this CTC range. Brief Job Description: 1. Content Creation Develop long-form content, social media posts, website copy, newsletters, and marketing materials. 2. SEO & Website Content Optimization Optimize content for SEO, conduct keyword research, and ensure accessibility and for digital platforms. 3. Thought Leadership & External Communications Draft op-eds, leadership articles, speeches, and PR content in coordination with Corporate Communications. 4. Impact Storytelling & Knowledge Management Collect insights from programs and beneficiaries to create impact stories, case studies, and testimonials. Maintain a content repository and develop storytelling guidelines. 5. Internal Communications & Cross-Team Collaboration Support internal newsletters and employee communications. Work with designer and digital communications to ensure cohesive messaging across platforms. Key Accountability 1. Improve brand visibility and increase recognition through high-quality, impactful content. 2. Ensure consistent communication across channels, strengthening the organization's storytelling efforts. 3. Support the organization’s mission by crafting stories that resonate with diverse audiences and stakeholders. Required Knowledge & Skills 1. Expertise in content writing, storytelling, and editorial best practices. 2. Strong understanding of SEO principles, keyword research, and digital content strategy. 3. Proficiency in tools like WordPress, Grammarly, Google Docs, MS Office, and content analytics tools. 4. Ability to craft compelling narratives using data, testimonials, and social impact insights. 5. Familiarity with CSR, non-profit communications, and development sector trends. Qualification 1. Minimum 1 year of experience (with Master’s) or Minimum 3 years (with Bachelor’s) in Content Writing, Journalism, Digital Media, Communications, or related area. 2. Bachelor’s or master’s degree in English, Journalism, Mass Communication, or a related discipline. 3. Certifications (preferred but not mandatory): SEO, Copywriting, Content Marketing (HubSpot, SEMrush, etc.) Growth Opportunities 1. Exposure to diverse social impact projects 2. Opportunity to build network across development sector 3. Enhance storytelling and content strategy expertise for the CSR arm of the nation’s largest bank Note: Due to the high volume of applications, only shortlisted candidates shall be contacted for further correspondence. The sole use of AI or Chat-GPT-based tools may lead to disqualification. Why Join SBI Foundation? Because We Care About YOU! At SBI Foundation, we believe that a fulfilling career is more than just a paycheck—it’s about feeling valued, supported, and inspired. Here’s what makes us stand out: ✨ Performance-Driven Rewards Annual performance-based incentives to recognize and reward your contributions. ✨ Health & Well-Being Comprehensive health and accidental insurance for you and your loved ones because your well-being is our priority. ✨ Everyday Perks That Make a Difference Stay connected with mobile reimbursements. Enjoy delicious meals at the office with our subsidized food facility. Keep learning with support for role-based training programs. ✨ A Culture of Care & Engagement We foster a vibrant workplace where employee engagement takes center stage. Be part of celebrations, initiatives, and programs that create a sense of belonging and collaboration. For more details please visit:
Job Title
Content Writer