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Job Title: Lead Generation Specialist Location: Bangalore / Chennai / Noida /Hyderbad / Mumbai Department: Sales & Marketing Experience: 2–5 years Industry: Digital Marketing / Advertising / IT Services Employment Type: Full-Time About the Company: We are a fast-growing digital marketing agency offering performance-driven services including SEO, paid media, social media marketing, email campaigns, and marketing automation. With a growing portfolio of domestic and international clients, we’re looking for a dynamic and self-motivated Lead Generation Specialist to help us scale our client base. Job Summary: The Lead Generation Specialist will be responsible for identifying, generating, and nurturing new business opportunities for our digital marketing services through various outbound and inbound marketing efforts. This role requires a proactive individual with strong research, communication, and CRM skills to drive qualified leads into the sales pipeline. Key Responsibilities: Lead Identification & Prospecting: Research and identify potential clients through LinkedIn, company databases, online directories, and industry events. Build targeted lists based on industry, job title, geography, and business needs. Perform account-based prospecting to identify decision-makers. Outbound Campaigns: Develop and execute cold emailing and LinkedIn outreach campaigns. Initiate contact with potential leads through cold calls, messages, or emails. Qualify leads based on their marketing needs, budget, and decision-making ability. Inbound Lead Management: Follow up with leads generated through the company’s website, webinars, content marketing, or paid ads. Ensure prompt response to inquiries and nurture relationships until the lead is sales-ready. CRM & Reporting: Maintain accurate records of leads and activities in CRM software (e.g., HubSpot, Zoho CRM, or Salesforce). Generate weekly/monthly reports on lead performance, conversion rates, and campaign effectiveness. Collaboration: Coordinate with the sales and marketing teams to refine messaging and align lead generation goals. Provide feedback to the marketing team on campaign effectiveness and content needs. Market Intelligence: Stay updated on industry trends, competitor activities, and potential business opportunities. Recommend new channels, tools, or strategies for improved lead generation. Key Requirements: Bachelor’s degree in Marketing, Business, or a related field. 2+ years of experience in lead generation, preferably in a digital marketing or IT services company. Proven experience in outbound lead generation via LinkedIn, email, or cold calling. Familiarity with CRM tools (HubSpot, Zoho, Salesforce, etc.) and lead generation tools (Apollo.io, Hunter, Lusha, etc.) Excellent written and verbal communication skills. Strong analytical and organizational skills. Self-driven, goal-oriented, and capable of working independently. Preferred Qualifications: Experience working with international markets (US, UK, Middle East, etc.). Understanding of digital marketing services like SEO, PPC, Social Media, Email, and Content Marketing. Knowledge of sales automation and lead scoring frameworks. #proeze #digitalmarketing