To lead and execute high-impact digital communication strategies across platforms, act as a strategic second-in-command, and ensure the team delivers intelligent, timely, and culturally aware content that drives influence and engagement. Core Responsibilities: Strategic LeadershipTranslate vision and goals into sharp, platform-native digital communication strategies. Shape narratives that are rooted in cultural context, current affairs, and long-term brand thinking. Collaborate on messaging frameworks, campaign positioning, and content themes. Content & Channel OwnershipLead content planning and execution across social media, newsletters, video platforms, and digital editorials. Ensure content reflects brand voice, strategic clarity, and creative excellence. Work closely with internal creators, writers, and editors to deliver quality output on time. Execution & Delivery OversightOwn day-to-day workflows, ensure timely execution of campaigns, content calendars, and real-time opportunities. Translate briefs into actionable content plans and track delivery milestones. Maintain a high standard of detail, clarity, and responsiveness across tasks. Team LeadershipGuide junior team members, freelancers, and vendors toward aligned creative and strategic outcomes. Set clear quality benchmarks and own feedback loops. Foster a high-performance, collaborative environment. Monitoring & InsightsTrack performance metrics, spot what’s working, and iterate rapidly. Deliver clear performance reports and actionable insights. Keep a pulse on digital trends, shifts in platform algorithms, and emerging content formats. Must-Have Skills & Traits: 6–10 years of experience in digital communications, content strategy, or social media leadership. Editorial and messaging strength — can write or edit across formats with intelligence and flair. Confident working at the intersection of culture, policy, and storytelling. Organised, accountable, and able to drive both strategic vision and operational efficiency. Familiarity with tools like Notion, Meta dashboards, LinkedIn analytics, Trello, etc. Nice-to-Have: Background in journalism, public policy, branding, or media. Experience leading teams or managing verticals within an agency or content-led setup. Strong understanding of Hindi or regional languages (for language-driven campaigns).
Job Title
Director Brand Communications