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Job Title


Growth Lead


Company : HACA


Location : Kozhikode, Kerala


Created : 2025-07-20


Job Type : Full Time


Job Description

Role Clarity Document (RCD) Position: Growth Lead Department: Growth & Marketing Reporting To:  Head of Marketing / CEO Role Summary: The Growth Lead will be responsible for identifying, planning, and executing high-leverage growth strategies to drive user acquisition, activation, conversion, retention, and revenue across all HACA programs. This is a cross-functional leadership role that blends data, experimentation, product thinking, marketing, and sales alignment to scale HACA's impact and brand reach. Key Responsibilities: 1. Growth Strategy & Execution Build and own HACA's growth roadmap aligned with business goals. Drive full-funnel growth initiatives across organic, performance, partnerships, product, and community. Design and run rapid growth experiments and GTM strategies for new programs, formats, and geographies. 2. Revenue & Conversion Optimization Improve conversion rates across lead funnels (organic + paid). Collaborate with Sales, Marketing, and Product to reduce CAC and increase LTV. Own revenue forecasting, growth targets, and channel performance. 3. Cross-functional Collaboration Work closely with Marketing, Sales, Product, and Academic Ops teams. Integrate CRM, data, and automation tools to improve user journeys and lead quality. Influence content and performance marketing decisions based on growth metrics. 4. Data, Analytics & Reporting Define and track key growth KPIs (CAC, LTV, conversion rates, retention, churn, ROAS). Use data-driven insights to drive decision-making and iterate on growth strategies. Build dashboards and frameworks for weekly/monthly reporting. 5. Team Leadership & Process Building Hire and lead growth specialists, interns, and channel owners as needed. Create repeatable playbooks and SOPs for growth across regions. Build a high-performance culture rooted in experimentation and accountability. Key Deliverables (Monthly & Quarterly) Revenue growth target achievement (monthly/quarterly) Lead-to-conversion rate improvement New growth channels activated/tested Growth experiment reports and insights CRM & funnel optimization results Weekly dashboards and growth reports Metrics of Success M-o-M & Q-o-Q Revenue Growth CAC Conversion Rate (Lead to Paid) Experiment Success Rate ROI on Marketing Spend Retention & Referral Metrics Ideal Candidate Traits Past experience of driving growth in fast growing EdTech brands Entrepreneurial mindset with bias for execution Strong analytical, systems and process thinking Collaborative, high ownership, and goal-oriented Data-savvy and creative with a strong experimentation DNA Deep understanding of startup growth models and lead generation tactics Growth Opportunities Pathway to Head of Growth High visibility across leadership and strategic decision-making Exposure to cross-functional leadership and pan-India/global expansion Opportunity to lead growth for new product lines, countries, and verticals Location Calicut, Kerala Work From Office