Job Title

JD for- Assistant Brand Manager Location: Mumbai Reports To: DGM- Brand Type: Full-Time Responsibilities : Analyse brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Engage with the marketing team in executing strategic brand initiatives Oversaw the creation of action-driven creative assets to engage and convert the target audience. Establish performance specifications, cost and price parameters, market applications, and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs. Monitor market trends, research consumer markets, and competitors’ activities. Oversee new and ongoing marketing and advertising activities. Monitor product distribution and consumer reactions. Devise innovative growth strategies. Align the company around the brand’s direction, choices, and tactics. Lead ideation and execution of Omnichannel initiatives to create strong customer propositions for company in line with category ambition. Qualifications : Candidates should have a minimum experience of 3 to 6 years. Preferred experience in the beauty or skincare industry. Must have basic experience with Direct-to-Consumer (D2C) business models. Proven experience with performance marketing and e-commerce advertising. Good to have experience in Social Media Management and Influencer Marketing. Proven ability to develop brand and marketing strategies and communicate recommendations to executives. Experience in identifying target audiences and devising effective campaigns. Excellent understanding of the full marketing mix. Strong analytical skills partnered with a creative mind. Data-driven thinking and an affinity for numbers. Outstanding communication skills. Up-to-date with latest trends and marketing best practices. Degree in marketing or a related field.