Job Title

Social Media Manager – Growth, Engagement & Trends Location: Pune Employment Type: Full-time Experience: Minimum 3 years Salary: ₹6–8 LPA (based on experience) About Rare Ideas Rare Ideas is a women-run strategy and branding agency for F&B, hospitality, and retail brands. We work closely with founders and businesses who want to build brands that are fresh, strategic, and rooted in purpose. Our work goes beyond design—we help brands find their voice, build their strategy, and create strong consumer experiences. If you're someone who enjoys building brands from the inside out, has strong writing skills, and is curious about what makes a brand work—this role is for you. Role Overview We are looking for a Social Media Manager who goes beyond simply posting content. The ideal candidate understands how platform trends, content formats, and user engagement contribute to brand equity, cultural relevance, and even revenue impact. The role demands strategic execution, creativity, and platform fluency—alongside a strong understanding of what it means to stay on brand. What You’ll Work On Build and execute content calendars across platforms (Instagram, LinkedIn, etc.) Coordinate and publish carousels, reels, and stories on a daily to bi-weekly basis, depending on the brand Maintain publishing hygiene, including timing, hashtags, tagging, and visual consistency Track trends, formats, and audio relevant to youth culture, internet behavior, and the food/hospitality landscape Identify meme-worthy or moment-marketing opportunities that can align with our brands Engage with the audience by replying to DMs, comments, reviews, and tags in the brand voice Drive community interactions through polls, quizzes, and user-generated content Prepare weekly insights reports tracking reach, saves, shares, and top-performing formats Test and compare performance across content formats (reels vs. carousels vs. memes) to optimize based on engagement Who You Are Minimum 3 years of relevant experience managing brand social media Informed about current internet culture, trend cycles, and content strategy Detail-oriented with strong execution skills and creative instincts Capable of writing copy that reflects brand personality while driving engagement Comfortable using analytics to guide content decisions and optimizations Why Work With Us Work across some of the most dynamic brands in the F&B and lifestyle space Lead trend-forward content strategy that directly impacts brand growth Collaborate with creative teams, designers, and strategists in a fast-paced, idea-first culture Autonomy to experiment, innovate, and build your own playbook To apply, please share your resume and portfolio of social pages you’ve managed or led.