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Job Title - Performance Marketer (Paid Ad Management & Analysis - Google | Meta lead Generation) Salary - Up to 5 LPA Work Esperance - 1 -2 Years Company Description The Cogent is a trusted partner in digital transformation with half a decade of industry experience. We specialize in delivering comprehensive digital solutions, including marketing, website development, design, and video production. Our robust team of over 60 professionals serves clients across 50 diverse industries, boasting a client retention rate of 98%. Join us to embark on a journey towards exponential growth and amplify your business by 10x. Role Description This is a full-time on-site role for a Performance Marketer located in Jaipur. The Performance Marketer will be responsible for developing and executing digital marketing campaigns, analyzing performance metrics, optimizing strategies to improve ROI, and managing advertising budgets. Day-to-day tasks include keyword research, competitive analysis, A/B testing, and creating performance reports. The role requires close collaboration with the design and content teams to ensure cohesive and effective campaigns. Qualifications Digital Marketing, Online Advertising, and PPC Campaign Management skills Experience in SEO, SEM, and Keyword Research Proficiency in Web Analytics Tools such as Google Analytics Skills in A/B Testing and Conversion Rate Optimization (CRO) Ability to analyze performance data and generate actionable insights Strong communication and teamwork abilities Previous experience in a similar role is advantageous Bachelor's degree in Marketing, Business, or related field