About Prosperr.io:Prosperr.io is an AI-powered tax platform revolutionizing how salaried individuals and businesses save on taxes. We provide smart, personalized tax-saving solutions through our Super Saver Plans (B2C) and Flexi Benefit Plans (B2B). Backed by top investors and poised for international expansion, we're building the most trusted brand in financial wellness.Role ObjectiveTo organically grow Prosperr.io’s brand salience across high-impact digital platforms where our target segments—high-income salaried professionals, CXOs, finance teams—are active. The candidate will build topical authority, reputation equity, and narrative control by driving conversations, community engagement, and brand advocacy on strategic platforms.Key ResponsibilitiesOrganic Platform Strategy & ExecutionIdentify & prioritize organic platforms (LinkedIn, Reddit, Quora, Meta Groups, Discord, and employer forums like Fishbowl). Define weekly content and engagement calendar tuned to platform algorithm and audience behavior. Launch and manage micro-communities (e.g., Reddit subs, FB Groups) for tax-saving hacks, CXO tax planning, or financial wellness.Content Curation & Platform-specific NarrativesCollaborate with content and design to craft platform-native storytelling (e.g., carousel posts for LinkedIn, answers and thought leadership on Quora, AMA posts on Reddit). Repurpose long-form blogs and advisor insights into short-form, thumb-stopping organic formats.Online Reputation Management (ORM)Monitor brand mentions across news, social, forums, and review sites. Proactively manage public feedback loops on platforms like Reddit, Twitter, and LinkedIn. Collaborate with PR to respond timely and in brand voice.Community Engagement & AdvocacyEngage in high-value comment threads, industry discussions, trending hashtags, and finance groups. Seed brand experts into conversations organically (advisor interviews, CXO quotes, AMA-style posts). Build alliances with key influencers and finance communities.Reporting & AnalyticsTrack weekly KPIs by platform: organic reach, follower growth, engagement %, brand sentiment score, share-of-voice (SOV). Use insights to optimize posting time, content mix, and engagement levers.KPIs & Performance Metrics for Social Media SuccessHere’s what we’re tracking every quarter to measure and drive impact:Organic Growth+40% QoQ increase in non-paid follower base (LinkedIn, Reddit, Quora)EngagementAvg. engagement rate per post/comment >5%Brand Share-of-VoiceShare of positive mentions vs competitors – aiming for Top 3 in categoryOnline Reputation Management (ORM)⏱️ Responding to mentions/complaints in under 24 hoursCommunity Activity10+ high-quality threads/posts with active engagement per weekReputation LiftMaintaining a 4:1 ratio of positive to negative sentimentSkills & TraitsPlatform Depth: Deep knowledge of Reddit, Quora, and LinkedIn organic mechanics.✍️ Content Sensibility: Strong copy instincts aligned to brand tone (competent, sincere, innovative, approachable).Strategic Judgment: Ability to identify emerging platform trends and reposition narratives accordingly.️ Tools Proficiency: SproutSocial, Brandwatch, Notion, Canva, Reddit tools (LaterForReddit), Quora Ads dashboard (for analysis), LinkedIn Analytics.Tone Versatility: Can toggle between expert thought leadership and consumer-friendly banter.Profile Requirements3–6 years in social media or community roles for fintech/AI/SaaS/startup brands.Demonstrated success building organic traction and community across at least 2 non-mainstream platforms (e.g., Reddit or Quora).Prior experience working with cross-functional creative and growth teams.What Success Looks Like in 6 MonthsProsperr.io’s organic LinkedIn followers cross 100K with strong engagement from CXOs and finance leads.Weekly Quora answers and Reddit posts drive ~1,000 organic site visits/week.Mentioned positively in key personal finance and tax-saving conversations organically (without paid PR).ORM function is pre-emptive, not reactive — with real-time dashboards in place.
Job Title
Social Media Manager