About UsWe're a groundbreaking women’s healthcare brand on the cusp of launch—geared to redefine wellness and empower women everywhere. If you're eager to build a brand that transcends the ordinary, this is your chance to create something truly game-changing.Who You Are· A fearless trailblazer with a “break-the-mold” mindset, ready to drive every aspect of the consumer journey.· A marketing maestro with deep D2C expertise and a proven record of igniting digital growth.· Passionate about transforming women’s health and making a lasting impact.What You’ll Do· Lead & Innovate: Craft and execute the consumer strategy from the ground up.· Build Boldly: Create dynamic consumer access channels that stretch across geographies.· Own the Campaign: Design and launch cutting-edge D2C campaigns that not only meet but exceed performance targets.· Data-Driven Brilliance: Leverage analytics to craft customer-centric, data-led campaigns across all digital paid channels—think marketplaces, search, social, video, mobile, and beyond.· Strategic Vision: Develop robust frameworks using multimedia mix models and multi-touch attribution to steer our investment decisions.· Optimize & Scale: Continuously refine and enhance sales funnels, driving both user engagement and business growth.What We’re Looking For· 8+ years of digital marketing mastery, with at least 3 years championing D2C growth and digital acquisition.· A proven innovator who can scale and execute high-impact marketing strategies.· Deep insights into marketing funnels, KPIs, attribution models, and performance metrics.· A visionary analyst capable of turning complex data into powerful strategies.· A dynamic communicator who thrives in cross-functional environments.· A collaborative leader with high emotional intelligence—ready to get hands-on and drive success.What You’ll Achieve· Build the Future: Design the consumer journey from scratch (0 – 10) and scale it to a thriving ecosystem (10 – 100).· Executive Impact: Earn your place at the leadership table, driving decisions and shaping the future of our brand.This isn’t just another job—it’s a call to build a legacy. As a Founding Team Member, you'll invest both financially and through sweat equity to shape a category-leading D2C brand that redefines women’s healthcare. We’re not after the ordinary; we’re seeking a trailblazer with an owner’s spirit—a visionary bold enough to upend conventions, shatter expectations, and craft a future that defies the status quo. If passion, innovation, and a relentless drive to ignite change fuel you, let’s build something extraordinary together!
Job Title
Founding Team | Head - D2C GTM & Marketing