Job Title

Our approachWe focus on people. We put end users' experience as a priority on all strategies and processes. Thus, we aim to make complex topics easy to understand and provide exactly what our audience is seeking. We achieve this by carefully analyzing data and reflecting upon it, writing the content with care, and ensuring a smooth user experience.The roleYou will manage English markets where you will develop and implement content and SEO strategies in order to achieve our business goals that is to address the interests and needs of our valued users.To be more specific, you will :Ensure that all content created by your team of freelance writers is meeting the requirements : remains up to date, complies with regulations, boosts SEO, reads well, and is error-free. You'll also be there to offer helpful feedback. Conduct Keyword Research and Track SEO Performance: Work closely with the SEO Manager to ensure content is optimised for search engines, regularly tracking keyword rankings, adjusting strategies based on data and suggesting improvements based on your findings. Monetize Content: Implement monetization strategies (e.g., affiliate links, ad placement) to align content with revenue-generating goals.Market Monitoring and Competitive Analysis: Stay updated on trends in English-speaking markets and conduct competitive analysis to adjust content and SEO strategies as needed. Help shape and execute content strategy for English Speaking Markets. Collaborate with Design and Tech Teams: Work cross-functionally to ensure content is visually appealing, technically sound, and seamlessly integrated into the websites.Support and guide freelance writers, including finding them on sports-focused online platforms, training them, and giving them clear guidelines. Keep track of content expenses in the budget report, and create and refine article templates as needed.When and if necessary, you can support the team in creating engaging content that's easy for everyone to understand, whether they're interested in casino games or sports betting.The ideal profile