Job Title

About BrightEdgeBrightEdge is the global leader in enterprise SEO and content performance marketing, empowering over 1,700 of the world's largest brands to transform their digital marketing strategies with data-driven insights and AI-powered solutions. Join our dynamic marketing team and help scale our webinar program to drive demand generation across global markets.Position OverviewWe are seeking an experienced Webinar Marketing Manager to own and scale our webinar program as a key driver of demand generation and pipeline creation. This role will be responsible for executing 150+ webinars annually, building audience engagement across multiple buyer personas, and contributing significantly to our marketing qualified lead (MQL) targets. The ideal candidate combines deep technical expertise in webinar platforms with strategic marketing automation skills and a proven track record of driving measurable revenue impact through virtual events.Key ResponsibilitiesProgram Strategy & GrowthDevelop and execute comprehensive webinar marketing strategy aligned with demand generation and revenue goalsScale webinar program from current baseline to 200+ events annually while maintaining high-quality standardsBuild and manage content calendar for 15+ webinar series across different buyer personas and customer journey stagesCollaborate with Product Marketing to align webinar content with product launches and go-to-market initiativesPlatform Management & Technical ExcellenceManage webinar technology stack including ON24, Zoom Webinar, and integration with HubSpot marketing automationEnsure 95%+ technical success rate across all webinar events through rigorous testing and contingency planningOptimize webinar registration pages, email workflows, and follow-up sequences for maximum conversionMaintain expertise in emerging webinar platforms and recommend technology improvementsAudience Development & SegmentationBuild and segment webinar audiences across enterprise, mid-market, and SMB customer segmentsDevelop persona-specific content strategies and messaging frameworks for different buyer stagesImplement progressive profiling strategies to enhance lead qualification and segmentationAchieve target attendance rates of 25%+ while growing total registrant databaseCampaign Execution & OptimizationExecute end-to-end webinar campaigns including promotion, registration, delivery, and follow-up nurture sequencesImplement A/B testing frameworks for registration pages, email campaigns, and content formatsCoordinate cross-channel promotion through email marketing, social media, and paid advertisingManage co-marketing webinar partnerships to expand audience reach and generate new prospect contactsPerformance Analytics & ReportingDevelop comprehensive webinar performance dashboard tracking registration, attendance, engagement, and pipeline metricsConduct regular analysis of webinar ROI and attribution to marketing-sourced revenueProvide actionable insights to marketing leadership on audience behavior and content performanceTrack and report on key metrics including MQLs, SQLs, and pipeline attribution from webinar programsCross-Functional CollaborationPartner with Sales teams to align webinar content with sales enablement goals and opportunity progressionCollaborate with Customer Success on customer webinar series and user adoption programsWork closely with Content Marketing team to repurpose webinar content across multiple channelsCoordinate with Demand Generation team to integrate webinars into broader campaign strategiesRequired QualificationsExperience & Background4-6 years of experience in webinar marketing, digital events, or demand generation marketingProven track record in B2B SaaS or MarTech environments with complex sales cyclesExperience managing 80+ webinars annually with demonstrated impact on pipeline generationStrong background in marketing automation and lead nurturing campaign developmentTechnical ExpertiseExpert-level proficiency in webinar platforms (ON24, Zoom Webinar, GoToWebinar, Microsoft Teams Live)Advanced skills in marketing automation platforms (HubSpot preferred, Marketo, Pardot, or Eloqua)Proficiency in CRM systems (Salesforce) and marketing analytics toolsExperience with A/B testing frameworks and conversion rate optimizationStrategic & Analytical SkillsStrong analytical mindset with ability to interpret webinar performance data and optimize campaignsExperience with attribution modeling and ROI measurement for webinar programsProven ability to develop content strategies aligned with buyer personas and customer journey stagesUnderstanding of demand generation principles and lead scoring methodologiesCommunication & CollaborationExcellent written and verbal communication skills with ability to present to executive leadershipExperience collaborating across Sales, Product, and Customer Success teamsStrong project management skills with ability to manage multiple concurrent webinar campaignsProven ability to work effectively with external partners and co-marketing relationshipsPreferred QualificationsBachelor's degree in Marketing, Communications, or related fieldExperience with account-based marketing (ABM) strategies and webinar personalizationKnowledge of SEO and content marketing principlesCertifications in HubSpot, Salesforce, or major webinar platformsExperience with international/multi-timezone webinar program managementBackground in enterprise software or digital marketing technologySuccess MetricsPipeline Generation: Contribute $2M+ in marketing-attributed pipeline annuallyLead Quality: Achieve 30%+ conversion rate from webinar registrant to MQLProgram Scale: Successfully execute 150+ webinars in Year 1, scaling to 200+ in Year 2Audience Growth: Grow webinar audience database by 40% year-over-yearOperational Excellence: Maintain 95%+ on-time delivery and technical success rateMandatory Requirements