Job Title

Branch OverviewBranch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Mexico City, Mumbai and Nairobi, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility.Branch's mission-driven team is led by founder and former CEO of . The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. Most recently, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firmsJob OverviewBranch is seeking a talented marketer to lead our brand, organic, social media marketing efforts for the Indian market. In this role, you will oversee the day-to-day management of our brand alternate channel from brand, organic, seo, aso and partnerships. The focus will include brand strategy, communications, public relations, organic and direct marketing, SEO, ASO, content development, influencer engagement, and partnership building. You will collaborate with our Digital, Design, Data Science, Growth, and Product teams to drive brand activations, communications, pr, customer acquisition, retention, brand visibility, and profitability. This position offers a unique opportunity to enhance your brand and organic marketing skills in a dynamic and diverse environmentResponsibilitiesDevelop and implement KPIs and processes for internal brand and communications to scale marketing operations, including contributing to growth projections and budgeting for social media and organic channels including social and alternate channelsPartner with cross function teams to conduct customer studies, market research, and competitive analyses, creating brand-first strategiesCraft customer value propositions for various products and develop strategic messaging frameworks for key touchpoints, ensuring consistency and quality in all customer communicationsDesign and test multi-channel lifecycle and social media communication programs, running experiments to assess new channels and contentLead brand campaigns to drive organic traffic and growth in ASO and SEOFocus on achieving KPIs for organic, direct, and social media channelsOversee the creation of creative assets, including videos, digital content, and landing pages, and develop go-to-market plans for new product launchesCollaborate with leadership and local teams to maintain a distinct and consistent brand identity, differentiating from competitors and executing effective campaignsQualifications4-6 years of experience in brand marketing, social media along with communications, PR or in a diverse marketing role, with a strong focus on fintech and B2C app-first brandsExperience with agencies or brands in managing and developing organic, direct, and social media strategiesStrong data-driven skills, with an emphasis on KPIs, metrics, and deliverablesProven experience across all brand channels, including influencers, creators, social media, ASO, SEO, website optimization, PR, and communications.Benefits of JoiningMission-driven, fast-paced and entrepreneurial environmentCompetitive salary and equity packageA collaborative and flat company cultureRemote first, with the option to work in-person occasionallyFully-paid Group Medical Insurance and Personal Accidental InsuranceUnlimited paid time off including personal leave, bereavement leave, sick leaveFully paid parental leave - 6 months maternity leave and 3 months paternity leaveMonthly WFH stipend alongside a one time home office set-up budget$500 Annual professional development budgetDiscretionary trips to our offices across the globe, with global travel medical insuranceTeam meals and social events- Virtual and In-personBranch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law. We’re looking for more than just qualifications -- so if you’re unsure that you meet the criteria, please do not hesitate to apply!