Job Title

To drive the performance and perception of the brand across our direct-to-consumer (D2C) website, ensuring a seamless and engaging customer experience, while managing CRM initiatives that enhance customer retention and loyalty.Website & D2C ManagementManage daily operations of the brands D2C website (content updates, merchandising, homepage banners, product listings etc).Monitor and report key website KPIs: traffic, bounce rate, conversions, average order value (AOV), etc.Own the full customer journey from landing to checkout to post-purchase follow-ups.Implement customer feedback into improvements.Partner with fulfillment teams to ensure accurate timely communication around orders, returns, and shipping.Analyze behavioral data to identify drop-off points and propose solutions.Develop and execute CRM strategies across email, SMS, and in-app/push channels.Create lifecycle campaigns: welcome series, cart abandonment, re-engagement, post-purchase flows.Key AttributesCustomer-obsessed mindset.Results-driven and data-oriented.Collaborative and proactive communicator.Agile, with the ability to adapt in a fast-paced, evolving environment.KPIs to Measure SuccessWebsite conversion rateCart abandonment rateEmail/SMS engagement metricsRepeat customer rateCustomer satisfaction