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Location: RemoteType: Contract or Part-Time (with potential for growth)Team: Coddle – AI-powered parenting appAbout UsCoddle is a warm, judgment-free parenting companion designed to support families through the chaos and beauty of baby’s first years. With expert-trained AI and personalized tools, we help new parents track, understand, and feel supported through their baby’s development—all in one beautifully simple app.We’ve just launched and are growing fast. Now we’re looking for a marketing pro who knows how to scale an app with smart, high-leverage tactics—and ideally, someone who gets the parenting space.What You’ll DoYou’ll lead the charge on marketing strategy, execution, and performance tracking—collaborating closely with our founder-led team.Core Responsibilities:Run and optimize paid campaigns across Meta Ads, TikTok, Reddit, and Apple/Google Search AdsLead ASO (App Store Optimization) efforts to increase visibility and downloadsTrack and analyze growth metrics to identify what’s working, when to pivot, and how to scaleConduct target market research to inform campaigns and product messagingShape and support social content strategy across TikTok, Instagram, Reddit, Facebook and YouTubeAssist with light video editing, social content planning, and content creation (in collaboration with founders and advisors)Own influencer strategy—including identifying, reaching out to, and managing influencer partnerships, paid promos, and collabsCoordinate warm outreach, email campaigns, and PR efforts to build buzz and credibilityWork closely with our team to refine messaging and ensure everything aligns with Coddle’s voice and missionWho You AreExperienced in growth marketing for consumer apps, especially early-stageProficient in Meta Ads, ASO, analytics, and paid acquisition toolsComfortable with video content trends, editing basics (CapCut, Canva, etc.), and posting strategyData-savvy, curious, and always testingA self-starter who thrives in fast-paced, evolving environmentsIdeally has experience in parenting, baby, or wellness spacesBonus: experience with Mailchimp, PR tools, influencer platforms, or parenting communitiesWhy Join UsWork closely with a small, passionate founding teamHelp shape the growth and voice of a mission-driven appTons of ownership, creative freedom, and real impactRemote and flexible hoursA product that actually helps families (and parents love it