Job Title

Location : Remote Type : Contract or Part-Time (with potential for growth) Team : Coddle – AI-powered parenting appAbout Us Coddle is a warm, judgment-free parenting companion designed to support families through the chaos and beauty of baby’s first years. With expert-trained AI and personalized tools, we help new parents track, understand, and feel supported through their baby’s development—all in one beautifully simple app.We’ve just launched and are growing fast. Now we’re looking for a marketing pro who knows how to scale an app with smart, high-leverage tactics—and ideally, someone who gets the parenting space.What You’ll DoYou’ll lead the charge on marketing strategy, execution, and performance tracking—collaborating closely with our founder-led team.Core Responsibilities : Run and optimize paid campaignsacross Meta Ads, TikTok, Reddit, and Apple/Google Search Ads Lead ASO (App Store Optimization)efforts to increase visibility and downloads Track and analyze growth metricsto identify what’s working, when to pivot, and how to scale Conduct target market researchto inform campaigns and product messaging Shape and support social content strategyacross TikTok, Instagram, Reddit, Facebook and YouTube Assist with light video editing, social content planning, and content creation(in collaboration with founders and advisors) Own influencer strategy —including identifying, reaching out to, and managing influencer partnerships, paid promos, and collabs Coordinate warm outreach , email campaigns, and PR efforts to build buzz and credibility Work closely with our team to refine messaging and ensure everything aligns with Coddle’s voice and missionWho You AreExperienced in growth marketing for consumer apps , especially early-stage Proficient inMeta Ads, ASO, analytics, and paid acquisition tools Comfortable withvideo content trends , editing basics (CapCut, Canva, etc.), and posting strategy Data-savvy , curious, and always testing Aself-starterwho thrives in fast-paced, evolving environments Ideally hasexperience in parenting, baby, or wellness spaces Bonus: experience with Mailchimp, PR tools, influencer platforms, or parenting communitiesWhy Join UsWork closely with a small, passionate founding team Help shape the growth and voice of a mission-driven app Tons of ownership, creative freedom, and real impact Remote and flexible hours A product that actually helps families (and parents love it )Interested? Email us at with your resume, links to past work (social, video, campaigns), and a short note on why Coddle feels like a good fit.