About Us With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapid growth in the US and India, with strong momentum in Europe and LATAM.Responsibilities Own & optimize online and social media marketing across search, display, remarketing, Google Ads, and paid campaigns to maximize impact. Track, analyze, and refine campaigns using web/app analytics, consumer insights, and performance data to drive continuous improvement. Leverage deep expertise in Meta Ads Manager and Google Analytics and conversion metrics to enhance targeting and ROI. Apply advanced optimization techniques, event tracking, attribution models, and data funnel strategies to identify and engage high-value user cohorts. Drive data-backed marketing decisions through A/B testing, quantitative analysis, and customer insights. Collaborate closely with creative, product, and tech teams to fuel growth and engagement.Qualifications Must have: 2-4 years of experience in driving growth through digital acquisition channels [namely, Meta and Google Ads] Proven ability to define program requirements and leverage data & metrics to drive improvementsGood to have: Deep understanding of the business, digital media, and tech startup ecosystem in India and the US Familiarity with other acquisition channels such as TikTok, Snapchat, etc.
Job Title
Performance Marketing Manager