Job Title

Who we are At wellopia, our mission is to "Reimagine the way kids stay well". We believe parents today are stuck between chemical-laden syrups they don’t trust and home remedies they’re not sure will work. So, we’re reimagining children’s wellness from the ground up, with clean-label, science-backed solutions that are as safe, effective, and delightful as a mom’s hug.We’re here to make modern wellness simple for kids and stress-free for parents.What we do We’re India’s first kids-first wellness brand that combines the wisdom of nature with the rigour of science. Our products are free from drugs, alcohol, and nasties - so clean, we proudly call them #MadeForMomsToTrust and #MadeForKidsToLove.What will you do Social Media Strategy & ContentOwn and execute Wellopia’s social media calendar across Instagram, Facebook, LinkedIn, and emerging platforms. Craft engaging posts, stories, reels, and carousels that make parents laugh, learn, and love the brand. Collaborate with designers to create clean, modern, thumb-stopping visuals that reflect Wellopia’s ethos. Build content buckets and series that resonate with moms and dads in India.Community Engagement & GrowthBuild and nurture a community of parents, engaging actively through comments, DMs, and UGC campaigns. Identify and collaborate with influencers, micro-creators, and parenting communities. Launch interactive campaigns—polls, quizzes, challenges—that keep the Wellopia tribe engaged and growing.Analytics & OptimisationTrack and analyse key metrics: reach, engagement, shares, saves, and follower growth. Monitor trends and adapt strategies to stay ahead of the curve. Use data to constantly improve content performance and brand presence.What we are looking for ✅ 1-3 years of experience managing social media for a high-growth D2C or FMCG brand. ✅ Excellent understanding of Instagram, Facebook, LinkedIn, and reels culture. ✅ A creative mindset—you know how to make content that stops the scroll and starts conversations. ✅ Familiarity with tools like Meta Business Suite, Canva, Later, or Hootsuite. ✅ Strong writing skills—you can craft copy that’s crisp, witty, and on-brand. ✅ Passion for clean brands, kids’ wellness, and building communities—not just followers.Why join wellopia? Category-Creator Brand – We’re redefining kids’ wellness and creating a new category. High-Growth D2C – Be part of a startup where your work directly drives growth. Ownership & Impact – No red tape, no micromanagement—just freedom to build & scale. Fast-Paced Learning – Work with a team that’s obsessed with innovation, community-building, and data-driven marketing.