Job Title

To drive the performance and perception of the brand across our direct-to-consumer (D2C) website, ensuring a seamless and engaging customer experience, while managing CRM initiatives that enhance customer retention and loyalty. Website & D2C Management Manage daily operations of the brands D2C website (content updates, merchandising, homepage banners, product listings etc). Monitor and report key website KPIs: traffic, bounce rate, conversions, average order value (AOV), etc. Own the full customer journey from landing to checkout to post-purchase follow-ups. Implement customer feedback into improvements. Partner with fulfillment teams to ensure accurate timely communication around orders, returns, and shipping. Analyze behavioral data to identify drop-off points and propose solutions. Develop and execute CRM strategies across email, SMS, and in-app/push channels. Create lifecycle campaigns: welcome series, cart abandonment, re-engagement, post-purchase flows.Key Attributes Customer-obsessed mindset. Results-driven and data-oriented. Collaborative and proactive communicator. Agile, with the ability to adapt in a fast-paced, evolving environment.KPIs to Measure Success Website conversion rate Cart abandonment rate Email/SMS engagement metrics Repeat customer rate Customer satisfaction