About Us: Tophat HR is a boutique consulting firm that offers tailored and comprehensive human resources consulting & management services. Shift timings: 7:30 PM-3:30 AM IST, Monday-Friday We are working with a leading B2B technology company that revolutionizes offline communication with an API-first platform for automated direct mail and address verification. Job Overview: You will be reporting to the Head of Demand Gen and own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You'll manage end-to-end campaigns across Google Ads, Meta Ads, and Bing Ads, orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend towards CAC payback and revenue goals. The Challenge: Scale pipeline and revenue by owning all paid channels (Google Ads, Meta Ads, Bing Ads) plus ABM plays inside HubSpot. You'll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Core Responsibilities: Paid Acquisition (Paid Ads Channel): End-to-end management of Google Ads, Meta Ads, Bing Ads, and other platforms you deem viable.Build full-funnel campaigns: awareness → nurture → SQL.Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot.Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: A/B and multivariate testing on ad creative, copy, landing pages, and offers.Translate findings into weekly, data-driven action plans. Attribution & Reporting: Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue.Present insights and next steps to RevOps and leadership. Must-Have Experience: 3–5+ years hands-on with ALL of: - Google Ads / Search & Display - Meta Ads (Facebook & Instagram) - Bing Ads / Microsoft Ads - HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution Proven ABM playbook (ICP definition, list building, multi-channel orchestration) Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, Twitter) Zoho Marketing Automation / CRM familiarity WordPress landing-page or blog management Basic graphic design (e.g., Figma, Canva) and copywriting skills Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4 Clear communicator who can translate metrics into plain-English recommendations Bias for action: you iterate fast, document learning, and double-down on winners
Job Title
Senior Paid Acquisition & Account-Based Marketing Strategist