Role Overview: We are seeking a seasoned Paid Advertising Specialist to spearhead our paid acquisition and account-based marketing efforts. This individual will be responsible for designing, launching, and optimizing campaigns across multiple channels to drive qualified pipeline and revenue growth. The ideal candidate will possess in-depth knowledge of Google Ads, Facebook Ads, and Bing Ads, as well as experience with HubSpot Marketing Hub. A successful outcome will involve hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close. Paid Acquisition Channel Responsibilities End-to-end management of Google Ads, Facebook Ads, and Bing Ads. Building full-funnel campaigns: awareness → nurture → SQL. Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing Responsibilities Partnering with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. Tracking account engagement, surface buying signals, and trigger sales plays. Optimization & Testing A/B and multivariate testing on ad creative, copy, landing pages, and offers. Translating findings into weekly, data-driven action plans. Attribution & Reporting Owning dashboards in HubSpot Marketing Hub; connecting efforts to pipeline, CAC payback, and revenue. Presenting insights and next steps to leadership. Must-Have Experience 3–5+ years hands-on with ALL of: -Google Ads / Search & Display -Facebook Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Bonus Points Experience with other paid platforms (YouTube, Reddit, Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners
Job Title
Digital Marketing Specialist - Paid Acquisition and Account-Based Marketing