About the Role: We are seeking an experienced marketing professional to own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for our client. This is a dynamic role that requires expertise in managing end-to-end campaigns across multiple channels, orchestrating 1:1 and 1:few ABM plays, and continually optimizing spend towards business goals. The Challenge: Scale pipeline and revenue by owning all paid channels (Google Ads, Facebook Ads, Meta Ads, Bing Ads) plus ABM plays inside HubSpot. You will design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Key Responsibilities: Paid Acquisition: -End-to-end management of Google Ads, Facebook Ads, Meta Ads, and Bing Ads. -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing: -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue. -Present insights and next steps to leadership. Must-Have Experience: 3–5+ years hands-on with ALL of: -Google Ads / Search & Display -Facebook Ads -Meta (Facebook & Instagram) Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, Twitter). Zoho Marketing Automation / CRM familiarity. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations.
Job Title
Paid Acquisition and Account-Based Marketing Specialist