About us: We are a boutique consulting firm that specializes in tailored and comprehensive human resources consulting & management services. Our work schedule is from 7:30 PM to 3:30 AM IST, Monday through Friday. We work with a leading B2B technology company that revolutionizes offline communication with an API-first platform for automated direct mail and address verification. Job Description You will report to the Head of Demand Generation and be responsible for owning the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You will manage end-to-end campaigns across Google Ads, Meta Ads, Bing Ads (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward CAC payback and revenue goals. The Challenge You will scale pipeline and revenue by owning all paid channels (Google Ads, Meta Ads, Bing Ads) plus ABM plays inside HubSpot. You will design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Key Responsibilities Paid Acquisition: End-to-end management of Google Ads, Meta Ads, Bing Ads (other platforms a bonus). Build full-funnel campaigns: awareness → nurture → SQL. Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing: Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: A/B and multivariate testing on ad creative, copy, landing pages, and offers. Translate findings into weekly, data-driven action plans. Attribution & Reporting: Owning dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue. Presentation of insights and next steps to RevOps and leadership. Required Skills and Qualifications Hands-on experience with ALL of Google Ads / Search & Display, Facebook Ads, Meta Ads, Bing Ads / Microsoft Ads. HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Benefits Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners. We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We welcome people of diverse backgrounds, perspectives, and skills. ),
Job Title
Digital Marketing Specialist