About this role: We are looking for a skilled paid advertising specialist to join our team. As a key member of our marketing department, you will be responsible for driving qualified pipeline for the company through strategic and effective paid acquisition and account-based marketing programs. The ideal candidate will have hands-on experience with multiple paid channels, including Google Ads, Facebook Ads, and Bing Ads, as well as HubSpot Marketing Hub. They will also have a proven track record of managing budgets effectively and reporting on return on ad spend (ROAS) and pipeline growth. This is an excellent opportunity for someone who is passionate about data-driven marketing and has a strong background in paid advertising, with a focus on scalability, efficiency, and ROI. If you are a motivated and detail-oriented professional with a talent for creating engaging campaigns that drive results, we encourage you to apply. Key Responsibilities: Develop and execute comprehensive paid acquisition strategies across multiple channels, including Google Ads, Facebook Ads, and Bing Ads. Manage and optimize paid campaigns, including daily budget pacing, bid strategy tuning, and creative refreshes. Partner with sales teams to develop and execute account-based marketing (ABM) plays, including 1:1 and 1:few sequences and email/social touches through HubSpot. Analyze campaign performance and provide actionable insights to inform future marketing strategies. Requirements: 3-5+ years of experience in paid advertising, with a focus on Google Ads, Facebook Ads, and Bing Ads. Hands-on experience with HubSpot Marketing Hub, including lists, workflows, smart content, and multi-touch attribution. Proven track record of managing budgets effectively and reporting on ROAS and pipeline growth. Excellent analytical and problem-solving skills, with the ability to collect and analyze large datasets. Preferred Skills: Experience with other paid platforms, such as YouTube and Reddit. Familiarity with Zoho Marketing Automation/CRM. Basic graphic design and copywriting skills. Data-first mindset, with fluency in Sheets/Excel and GA4. About Us: We are a dynamic and innovative company that values diversity and inclusion. We believe that everyone has a unique perspective and contribution to make, and we strive to create a work environment that is inclusive and welcoming to all.
Job Title
Paid Advertising Specialist