Job Title

Are you ready to bring farm-fresh goodness directly to doorsteps?   LetsKheti is on a mission to connect consumers with the heart of agriculture, and we're looking for a dynamic, results-driven D2C Lead to accelerate our direct-to-consumer journey in Pune. This isn't your average desk job – you'll be the co-architect of our consumer market play, defining the strategy, building the operational muscle, and igniting demand to ensure our "positive food" reaches every home.  If you thrive on owning a vertical, love a good challenge, and are excited about revolutionizing how people access fresh produce, then let's talk!  What You'll Do (Your Mission):   Own the D2C Revolution in Pune: Develop and execute the end-to-end D2C strategy to launch LetsKheti's offerings directly to consumers in Pune. This is your baby!  Logistics Maestro: Design, implement, and optimize a seamless last-mile delivery network. Think efficient routes, happy delivery partners, and perfectly fresh produce reaching homes on time.  Marketing & Growth Guru: Craft compelling marketing campaigns (digital, local, partnerships) to build brand awareness, acquire customers, and drive repeat purchases. Get creative – tell our farm-to-fork story!  Product-Market Fit Seeker: Work closely with our sourcing teams to ensure we're offering what Pune's consumers truly desire – quality, variety, and the "positive food" promise.  Tech & Tools Champion: Identify and leverage the right tech platforms needs, work with our technical team to bring this up, order management, and delivery tracking to ensure smooth operations.  Data-Driven Decision Maker: Analyse performance metrics (customer acquisition cost, retention, delivery efficiency, sales) to constantly optimize strategies and drive growth.  Team Builder & Leader: As we scale, you'll be instrumental in building out a lean, mean, D2C machine – hiring and mentoring your core team.  Future Visionary: Lay the groundwork for seamless expansion into other cities post-Pune success.  What You'll Bring (Your Superpowers):   Experience: 5+ years in a fast-paced D2C environment, with a proven track record of operating or significantly scaling a consumer-facing business, ideally in F&B, E-commerce, or Q-commerce.  Strategic Brain: Ability to think big picture and translate vision into actionable, step-by-step plans.  Execution Powerhouse: You're not just a planner; you're a doer. You roll up your sleeves and make things happen.  Marketing Savvy: Understanding of digital marketing channels (social, search, email), performance marketing, and local brand-building.  Logistics Know-How: Experience with last-mile delivery operations, route optimization, and vendor management.  P&L Ownership: Comfortable with managing budgets, sales targets, and driving profitability.  Customer Obsession: A genuine passion for delivering exceptional customer experiences.  Communication Ace: Articulate, persuasive, and able to rally internal teams and external partners.  Pune Knowledge (Bonus!): Familiarity with Pune's consumer market, local logistics, and preferences is a big plus.  Entrepreneurial Spirit: You're comfortable with ambiguity, love innovation, and thrive in a dynamic startup environment.  Why Join LetsKheti?   Be at the forefront of a mission-driven company transforming agriculture.  Significant autonomy and ownership to build something from the ground up.  A chance to make a tangible impact on both farmers and consumers.  Work with a passionate team dedicated to positive change.  Competitive compensation and growth opportunities.