Job Title: Manager – Marketing Communications & Branding Department: Marketing Location: Mumbai Employment Type: Full-time Job Summary: We are seeking a strategic and creative Manager – Marketing Communications & Branding to lead our brand strategy, drive integrated marketing campaigns, and ensure consistent and compelling brand messaging across all channels. The ideal candidate is an experienced communicator with a strong background in storytelling, brand development, digital marketing, and public relations. Key Responsibilities: Brand Strategy & Management Develop and implement brand positioning, messaging, and guidelines to ensure consistency across all touchpoints. Lead brand identity development and evolution across product, corporate, and employer branding. Monitor brand health and equity through research, feedback, and market trends. Marketing Communications Create and manage multi-channel marketing campaigns (digital, print, social media, PR, events). Oversee the creation of marketing content including brochures, presentations, website content, newsletters, and advertisements. Work closely with product and sales teams to align communication with business objectives. Digital & Social Media Management Manage digital marketing initiatives including email marketing, SEO/SEM, paid ads, and social media. Supervise content calendars, online community engagement, and social media performance analytics. Public Relations & Media Build and maintain relationships with media, journalists, influencers, and industry partners. Event & Campaign Management Plan and execute branding campaigns, product launches, events, trade shows, and sponsorships. Ensure all events and campaigns are on-brand and meet KPIs. Team Leadership & Collaboration Manage creative agencies, freelancers, and in-house team members. Collaborate cross-functionally with internal stakeholders including HR, sales, product, and leadership teams. Required Qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred). 6–10 years of experience in marketing communications and branding, preferably in B2B/B2C environments. Proven success in developing and executing brand and communication strategies. Strong understanding of digital marketing, analytics tools, and media platforms. Exceptional written and verbal communication skills. Leadership qualities with the ability to manage projects and mentor team members. Key Skills Social Media Marketing Strategy Creative Content Creation Marketing Management Strategic Thinking
Job Title
Manager - Marketing Communications & Branding