Position Title: Senior Marketing Executive Location: Kinfra Electronic Manufacturing Cluster, Kakkanad, Kochi Joining Requirement: Immediate About the Role: We are looking for a results-driven Senior Marketing Executive to support B2B marketing initiatives in the industrial and technology space. The role focuses on content creation, digital marketing, campaign management, and brand positioning aimed at engaging decision-makers in sectors such as wastewater treatment, data centers, and manufacturing. Key Responsibilities: Create and manage technical blog posts, whitepapers, and case studies tailored to industrial buyers, engineers, and procurement teams. Develop and implement LinkedIn and other B2B platform strategies to strengthen market presence and connect with key stakeholders. Plan and execute targeted email marketing campaigns for lead nurturing, solution announcements, and client engagement. Design loyalty and retention strategies to build long-term client relationships and increase repeat business. Identify and coordinate participation in industry expos, technical conferences, and trade shows relevant to core customer segments. Serve as the point of contact for SEO/SEM agencies, ensuring content alignment with lead generation goals. Manage B2B branding efforts including brochures, presentation decks, company profiles, and technical collateral. Work closely with Sales, Proposals, and Design teams to ensure cohesive marketing aligned with the sales cycle and project requirements. Education & Qualifications: BBA or MBA with a specialization in Marketing Experience: 2–3 years of relevant experience in marketing, preferably in tech, industrial, or B2B sectors Key Competencies: Strong communication, presentation, and interpersonal skills Customer-first approach with a problem-solving mindset Proficiency in Microsoft Office Suite Experience using CRM tools and email marketing platforms Knowledge of outbound lead generation and digital campaign strategies Awareness of industry trends and technical buyer behavior Perks & Benefits: Opportunity to work with a dynamic, innovation-driven team Learning and growth opportunities in a niche, impact-driven industry Competitive salary and performance-based incentives
Job Title
Sr. Marketing Executive